However even more important is the usefulness of your product or service. When talking about UX, most people focus on usability and ease of use. From here, you narrow down what’s important, what needs improvement, what can be scrapped, and how your UX design process and design team will make it happen. This is where all the user research, business objectives, and product development insights come together. This dramatically minimizes the risk of somebody branching off thinking they’re making some groundbreaking progress while the rest of the team is actually on track. Once you’ve prepared your strategy, putting everything in writing, on paper, or in something like a shareable Google Doc guarantees everybody sees and understands the same information. Once you have an understanding of these needs, you can then define UX strategy as the guidelines used to create the plan for how the UX team will craft the best user experience. The UX strategy definition we think works best is that it’s a roadmap built from a combination of business, product and end-user needs. Ignoring strategy, on the other hand, can spell disaster. It also saves time, and well, time is money. It helps you get the job done and it gets it done right. The phrase UX strategy gets tossed around the industry more than cornhole bags at a summer cookout, but what does it mean, and why should you even care? For starters, it’s imperative to have a strategy because it guides your work.
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